Privacy Policy

Last Updated: [Insert Date]

At Buffalo Fashion Shop (“we”, “us”, or “our”), we are committed to protecting your privacy with the same care we put into designing our British lingerie and beachwear collections. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website beachwearstrend.com.

1. Information We Collect

We collect information that helps us provide our signature shopping experience:

• Personal Details: Name, email address, shipping/billing address, phone number when you place an order
• Payment Information: Credit/debit card details (processed securely via our payment gateway; we never store full card numbers)
• Account Data: Username, password (for registered users), purchase history, wish lists
• Technical Information: IP address, browser type, device information, pages visited (collected automatically)
• Preferences: Size selections, style preferences, marketing communication preferences

2. How We Use Your Information

Your data helps us deliver the sophisticated service our British-designed collections deserve:

• Process orders and deliver your lingerie, swimwear, and accessories
• Provide customer support with the same attention to detail as our garment construction
• Improve our website and product offerings based on your preferences
• Send order confirmations, shipping notifications, and service messages
• With consent, send carefully curated marketing about new collections and offers
• Prevent fraud and enhance security with the same rigor we apply to our payment systems

3. Data Sharing & Disclosure

We treat your information with the discretion expected when shopping for intimate apparel:

• Service Providers: Trusted partners who assist with payment processing (PayPal, card processors), shipping, IT services, and marketing – all bound by confidentiality
• Legal Requirements: When necessary to comply with laws or protect our rights
• Business Transfers: In connection with any merger or sale of company assets
• Never Sold: We do not sell your personal information to third parties

4. International Data Transfers

As we ship globally (excluding some Asian and remote regions), your data may be transferred outside the UK/EEA. We ensure all transfers receive adequate protection under GDPR and UK data protection laws.

5. Data Security

We protect your data with the same dedication we apply to our 256-bit SSL encrypted payments:

• Industry-standard security measures to prevent unauthorized access
• Regular security assessments of our systems
• Limited access to personal information on a need-to-know basis
• Secure storage with reputable cloud providers

6. Your Rights

You have rights regarding your personal information, including:

• Access: Request a copy of your personal data
• Correction: Update inaccurate or incomplete information
• Deletion: Request erasure under certain circumstances
• Restriction: Limit how we use your data
• Objection: Opt-out of certain processing like direct marketing
• Portability: Receive your data in a structured format

To exercise these rights, please contact us at [email protected].

7. Cookies & Tracking Technologies

Our website uses cookies – like many luxury retailers – to enhance your shopping experience:

• Essential Cookies: Necessary for site functionality (e.g., shopping cart)
• Performance Cookies: Help us improve our website
• Functional Cookies: Remember your preferences (e.g., size selections)
• Marketing Cookies: Show relevant ads (can be managed via cookie preferences)

You can manage cookie preferences through your browser settings or our cookie consent tool.

8. Policy Updates

We may update this policy occasionally, just as we refresh our collections. The updated version will be posted on our website with a new “Last Updated” date.

9. Contact Us

Thank you for trusting Buffalo Fashion Shop with your personal information – we value this privilege as much as we value crafting beautiful, confidence-inspiring lingerie and beachwear.